Monday, July 21, 2014

Recent Print Projects

I've been busy with print projects lately, so I thought I'd share some of them here so you can see what I'm doing when I'm not playing with my kids or blogging. This week's round-up is a selection of business cards and promotional materials I've done recently.

First up, a new business card for the creative ladies at Crave Interiors. For their cards, I went with clean lines to reflect their crisp, fresh aesthetic. These cards have a matte finish, which is a sophisticated alternative to traditional glossy cards. The Crave team headed off to market recently and I can't wait to see what they're going to do next.

Next up is a business card for Capital Fund Law Group. I'm a huge fan of matte finish; so this one got the same treatment. This card is single-sided with a subtle watermark in the corner to reflect the logo. I also did a coordinating letterhead and email signature for him, too. I'm always amazed at how much information can fit on one tiny piece of paper. (And just FYI, I blurred part of his email address above, since it's not listed on his website.)

Here's a custom thank you note I designed for Dr. Jordon Green. On the inside, there's a little message thanking patients for referring friends and family to the office. I wish I could say I designed the logo, because it's awesome…but I didn't. I've been taking on quite a few medical and dental projects lately. I love it. And it's always a good reminder to floss. :)

And last, here's a little collection of promotional goodies I put together for my most recent trip to Alt Summit. I wasn't sure what I'd do with the roll labels when I ordered them, but I've always wanted them. And guess what? I use them for everything. I put them on the back of the mini notepads I made to give out with my business cards. I put them on the back of the merchandise in my etsy shop; and I use them for return address stickers on my shipments. They're perfect and versatile and I love them. And don't even get me started on those customized golf pencils. In my book tiny = cute, so these babies are clear winners.

And now I have a confession: I have four different sets of business cards. Four. It's practically a lifetime supply of business cards. But in my line of work, having an excessive amount of business cards is probably normal. Right? Of the four designs, these are my favorites. They're a silk laminated card with a spot UV treatment. It's kind of hard to see the spot uv in this photo, but take a look here to see the shiny hearts on the back. And the silk lamination adds a great, velvety smooth feel to the cards. Next time I see you, just ask and I'll let you stroke one of my business cards. You know you want to.

Well, that's it for this week's show and tell. But that didn't even make a dent in the pile sitting on my desk. So stay tuned. I'll be back later to geek out over more paper goods.

Friday, June 27, 2014

Orange Recipe Cards

Introducing the latest addition to my recipe card collection!

The newest card features a hand-drawn basket weave design, and the photo features our favorite chocolate chip cookie recipe. :)

Sets of 25 cards now available in the shop

Thursday, June 26, 2014

Life Lessons I Learned at Alt Summit

When I had the chance to attend the first-ever summer session of Alt Summit last week, I jumped all over it. While the winter and summer events are very similar, the summer version seemed more low-key. It was a smaller group, and had a relaxed feel to it. I had a great experience both times, so it's impossible to choose a favorite. My trips to Alt helped me to remember some important life lessons:

  1. There is not one right way to do things. Shortly after I had my first baby, I realized there's no one right way to do things: Cloth diapers or disposables? Formula or breast feeding? Co-sleeping or cry-it-out? Every parent and every baby is different. It was a very grown-up moment for me when I realized I get to choose what's best for me. I was reminded of this lesson both times I attended Alt. The same idea applies to blogging: some people blog for fun, others for business. I'm in the middle somewhere. I love the relationships I've made as well as the opportunities that have come my way through blogging. It's what keeps me coming back. But it can't be my focus right now. And that's ok. I'm spread thin between family and home and design work. A big thumbs up to those bloggers who can maintain their family life and manage to publish blog posts daily. I can't. And it's ok. It's liberating to accept my limitations and take things at my own (snail's) pace rather than comparing myself to others.
  2. People like people who like them. Meeting new people is always awkward for me. The key is realizing that it's awkward for many others, too. If you're constantly waiting for someone else to make the first move, chances are you'll be disappointed. So take control of the situation and say hello. Just be nice, be yourself, and be interested in what the other person has to say. Soon the awkwardness is over and you're on your way to making a friend. Occasionally, awkwardness prevails, and there's just no connection there. So brush it off and keep going. You're not out anything to try. And guess what? It gets easier the more you do it. The genuine connections that happen as a result of your efforts will be absolutely worth the awkwardness you endured to get there.
  3. Quality over quantity. This lesson can be applied to many aspects of life as well as blogging. I'm going to apply it to both blogging and meeting people. Perhaps it's just my way of justifying not posting every day, but it's true: nobody wants to read a half-hearted, thrown-together post. So take your time producing quality content. You'll feel better about putting great stuff out there and your readers will know they can count on you for only the best. As for meeting people, take point #2 above, and remember it's quality over quantity. You may burn through 500 business cards in one conference, but how many of those people did you truly connect with? Your time is better spent focusing on quality relationships versus a multitude of superficial ones. So when meeting people, pace yourself. Establish relationships, and everyone wins
  4. Be yourself. This is likely something you've been told your whole life. I have. But it's also one of the hardest things to master. This was my main focus going into my second trip to Alt. Before the winter session, I carefully planned my outfits based on what "they" would like. I practiced my elevator pitch and thought up questions to ask my new acquaintances…all of which are probably normal when approaching a new uncomfortable situation. Despite all of my preparation, I didn't feel like myself. I was trying too hard. This time around I didn't really even think about my outfits until the last minute. (Maybe not the best idea). But I dressed like myself. I was comfortable physically, which boosted my confidence. I talked to people like I talk to my lifelong friends. No rehearsing or planning ahead; it was much easier this time around.
  5. Always keep learning. Whether you step out of your comfort zone and attend a big conference, or you just watch some YouTube tutorials on a new hobby you're interested in, learning is wonderful. Never stop. Knowledge is a gift; and we're so lucky we live in a time where we have such easy access to incredible things. Keep learning and exploring the world around you. Only good things can come from it.
I need to send out a BIG thank you to my parents. Thanks for taking my little friends so I could focus and learn new things knowing that my kids were in good hands. It's always nice to take a break from full-time parenting. And my kids thank you for all the yummy snacks and fun activities. Grandparents are awesome. Thanks, Bryce, for supporting all my crazy schemes and for keeping me laughing along the way. Thanks to all of you, new and old friends, for liking me just the way I am. Big hugs all around.

P.S. The little notepads and pencils were in the little business card goody bags I made for Alt. The extras will be sent along with orders from my Etsy shop as a little surprise gift. :)

Monday, June 9, 2014

Rad Dad Printable Cards

Father's Day is on Sunday. Are you ready to knock his socks off? Donut breakfast in bed? Family water balloon fight? A super-neat new necktie? How do you tell him he's the apple of your eye? However you show him your love, add to it with this simple printable card. Print one for each of your kids and let them color in a fun background to snazz it up a bit. Or put some coupons inside for a trip to his favorite movie theater, a sleep-in Saturday, or an outing to his favorite fishing hole.

Show that Dad in your life how much you love him with some heartfelt words. Some dads are tricky to shop for, but a love note goes a long way. Even if Dad's a regular old tough guy, he likes to know you think he's super rad. 

Download the printable file here.

Thursday, June 5, 2014

Summer List Updates

Today's the first day of summer vacation. I'm actually feeling good about summer this year. This is the first June in a couple years that we're not doing a long-distance move; staying in one place feels awesome. I've got a couple tricks up my sleeve to keep the kids learning and having fun, as well as preserving my sanity. A couple of these tricks are new, and some are tried-and-true traditions.

One of those traditions is attempting to complete all the activities on both of the Summer Lists I wrote. The first list is from way back in 2011, and the second one is from 2012; my kids ask me to print them out every summer. We all still enjoy doing the activities on the lists. And that makes me happy.

Something that doesn't make me happy, though, is that horrible font I used on that first summer list. Just terrible. In my defense, 2011 was the year the vintage typewriter look had a special place in my heart. It's truly only acceptable when used in (very) small doses. And I just splashed it all over the place--just thinking about the lack of restraint makes me cringe.

Another thing that makes me cringe? The way I used to deliver my printable files to you guys. I misplaced one of my files recently, and went to get it from the link I shared with you years ago. It was a nightmare trying to get to it. Not good.

To make up for the ugly font and the ridiculous printable run-around, I've given that first list a makeover. The content is still the same. It just looks better. I've outfitted it with a snazzy new color way, as well added a black and white option so you can print on colored paper like I did up above. I've tossed all those summer lists into my dropbox of printable files, which is much more user-friendly. The second list is still the same (as it's not currently offending my aesthetic sensibilities). But maybe one of these years I'll get sick of it…you never know.

I'll be back soon with some of the other summer fun we're cooking up around here. Of course, everything is very last minute. Really, though, would you expect anything different from me?

Here's an easy link to my new, improved printable files:

Summer List 1 (color)
Summer List 1 (b/w)

Summer List 2 (color)
Summer List 2 (b/w)

And Happy Summer Vacation!